Our Story

Aure Label was born in Hobart, TAS, with a little dream. The brand was created by a girl who believes that dressing beautifully isn’t just for stepping outside, but also for the slow, gentle moments spent at home. Aure Label’s pieces are designed for comfort, ease, and the kind of effortless beauty that makes lounging, reading, or sipping morning coffee feel just a little more special.

Each piece is thoughtfully designed in Australia and crafted in Vietnam, bringing soft fabrics and easy silhouettes to life. The brand celebrates slowing down, embracing comfort, and finding joy in simple, everyday rituals. Aure Label is made for moments that are yours alone, quiet, cozy, and entirely yours.

With love,
Vy